DEBBIE ADEJUMO . PRODUCT DESIGNER
Hi, I'm Debbie; A Vancouver-based Product Designer with 6+ years of experience crafting intuitive experiences in FinTech, B2B SaaS, and Trust & Safety. Leveraging my computer science, design, and MBA background, to help high-growth companies bridge the gap between user dreams and business realities.
0 to 1 Products
Designed 0 to 1 products on expedited timelines for high-growth startups.
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B2B SaaS Platforms
Designed B2B SaaS applications for payment reconciliation, lender & loan management, and trust & safety monitoring.
Sales & eCommerce Sites
Developed brand identity and built sales and ecommerce sites for small businesses and new founders.
Financial Apps
Designed the end-to-end user journeys for payment portals and white label banking applications.
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MY WORK
I’ve worked as a Product Designer and Design lead to help ship software & grow businesses in a variety of domains
2025
Redesigning the quote experience to reduce dropoffs.
SOCIAL PROOF
I'm a big believer in collaboration for the best possible outcome. Here’s a snippet of what some past collaborators —product managers, designers, engineers, and analysts— have to say about working with me.
What stands out to me is Debbie’s empathy and deep understanding of users. She has this incredible way of asking the right questions, always approaching design from an objective standpoint to ensure the best user experience.
Her skill set is truly unmatched. I’ve worked with many UX/UI designers, but Debbie stands in a league of her own, constantly evolving her design principles and approach. What impresses me most, beyond her technical abilities, is her diligence and communication.
She’s not just a designer; she’s a leader in her field, consistently delivering on time while keeping communication lines open. I believe her skills and approach need to be passed on to the next generation. Debbie’s work ethic, attention to detail, and leadership qualities make her an invaluable asset to any team.
Data & Reporting Manager
Catherine Njeri
Debbie has an exceptional ability to anticipate needs, knowing exactly what to do without needing extensive direction.
Debbie’s attention to detail in her design work is remarkable; she captures edge cases and nuances others might miss. She also asks insightful questions, ensuring clarity and a thorough understanding before moving forward.
Debbie is straightforward and honest, unafraid to have tough conversations when needed. You can trust her to execute and deliver on any assignment with excellence.
Gideon Bamuleseyo
Lead Engineer
As a rookie designer fresh out of college, working with Debbie was a great experience. She was patient and taught me almost everything, always giving helpful feedback to make me better.
Debbie has an incredible eye for detail, empathy, and a real focus on users—she has all the qualities a designer should have —her dedication, fresh ideas, and supportive feedback helped me grow so much. I’m truly grateful for her mentorship.
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Mercy Mtae
Jr Product Designer
Debbie combines the creativity of a designer with the analytical mindset of an engineer, making her an invaluable asset in shaping user-centered products.
She showed me the power of using data to enhance user experience and never held back in sharing her insights and areas of improvement with me. Beyond her technical abilities,
Debbie's generosity and commitment to mentoring her team created an environment where everyone could thrive.
Ramadhani Katunda
Product Manager
Let's Chat!